Source: Cristiano Lima-Strong, Washington Post ( Paid Registration )

Key federal lawmakers unveiled a sweeping proposal that would for the first time give consumers broad rights to control how tech companies like Google, Meta and TikTok use their personal data, a major breakthrough in the decades-long fight to adopt national online privacy protections.

The measure would set a national baseline for how a broad swath of companies can collect, use and transfer data on the internet. Dubbed the American Privacy Rights Act, it also would give users the right to opt out of certain data practices, including targeted advertising. And it would require companies to gather only as much information as they need to offer specific products to consumers, while giving people the ability to access and delete their data and transport it between digital services.

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