Released: July 08, 2012
Has “organic” been oversized?
Source: Stephanie Strom - The N.Y. Times (Paid Registration)
The fact is, organic food has become a wildly lucrative business for Big Food and a premium-price-means-premium-profit section of the grocery store. The industry’s image — contented cows grazing on the green hills of family-owned farms — is mostly pure fantasy. Or rather, pure marketing. Big Food, it turns out, has spawned what might be called Big Organic.Read Full Article: Has “organic” been oversized?