Released: January 26, 2021

Home workouts are getting expensive

Source: Rachel Lerman - The Washington Post (Paid Registration)

Working out at home was supposed to be cheaper. No gym membership, no fancy workout clothes, no expensive spin classes. We were going to take free jogs in nature, do push-ups between Zoom meetings, dance off calories in our living rooms.

It turns out motivation isn’t always that easy, or free. Over the past year, our pandemic fitness routines have turned into a gold rush for tech and fitness companies like Peloton, Apple and FitBit. They’re making money off expensive home equipment, wearables, virtual consultations and increasingly, monthly subscription fees.

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