Released: November 19, 2011

Ideeli flash-sale site sells high fashion for less

Source: Jayne O'Donnell, USA TODAY

When the buyers working for the discount fashion website Ideeli return from trips to designer showrooms in the "garment district" here, they're often as euphoric as shoppers who have found great deals. Recently, some of the excitement has been about accessories from hot up-and-coming hair accessories designer Deepa Gurnani and Nine West co-founder Vince Camuto. But it can also just be a few dozen boots from a top designer they're not allowed to mention. These "merchants," as Ideeli likes to call them, sometimes get calls from manufacturers when stores return merchandise or cancel orders. But, more often than not these days, it's because a brand realizes it's more cost-effective to make extra and knows there's a growing demand for deals on name-brand clothing and accessories.

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